SME Toolkit www.smetoolkit.org

Backgrounder/Fact Sheet

Adapted from content excerpted from the American Express® OPEN Small Business Network

A "backgrounder" tells your company's story. It should include all pertinent information --about your company--its products or services, its market/industry, and its management team. It should be written in such a way that it holds a reporter's interest. Keep it focused on benefits and information...once again, this is not a sales piece, so keep the hype to a minimum.

You can create a workable backgrounder by writing a paragraph or two about each of these elements:

What your company does
When and why your company was started
A brief history of your company
Your products or services
Your key personnel

You might also want to create a one-page corporate fact sheet. It is briefer and more "bare bones" than a backgrounder. A fact sheet lists the basics about your company, including:

Your company name
Your address and phone number
The focus of your business
Your products or services
Your management team
Contact names and numbers

Back to Elements for a Successful Press Campaign

Hot Topics

Ratings (0)

Rate this item
Click on the stars below to rate this item.
1 2 3 4 5
You must be logged in to add a rating. Log in \| Register

Discussion