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TOR - eLearning Production Specialist

Provided by the International Finance Corporation



eLearning Production Specialist


IFC – Sustainable Business Advisory



A.                               Background

IFC’s Sustainable Business Advisory (SBA) teams work at the firm and sector level to develop inclusive and environmentally sustainable and efficient markets.  Farmer and SME Training (FAST) is one of seven products within SBA.  FAST aims to increase SMEs/Farmers’ ability to expand access to growth markets by strengthening their management capacity (financial literacy, business acumen) and technical skills (farmer productivity).  FAST provides scalable platforms, for delivering management training; facilitates training and access to market information for SMEs and farmers; works with large firms and Financial Institutions to extend the reach and improve the performance of SMEs & farmers in their supply chains; and builds partnerships with leading providers of capacity building services.  Clients include IFC investee companies (corporates and financial institutions) and intermediary organizations (training and service providers, etc.) that reach SMEs and farmers. 

SME Toolkit is an SME capacity building products of FAST that, in partnership with IBM, leverages the latest information and communication technologies to provide SMEs in emerging markets with access to online business management information, interactive tools, and training resources to help them stabilize, formalize, and grow their businesses. The SME Toolkit program to date has launched 39 sites in 17 languages and serves over 5.5 million visitors around the world each year.

B.                                Objectives/Purpose of Assignment

SME Toolkit is looking to expand its offering by developing a series of eLearning modules.  We are planning to develop a number of high quality 3-5-minute whiteboard screen-casts with interactive activities created in Articulate Storyline. You can view modules similar to these at Khan Academy. The initial set of modules will be focused on financial literacy and will incorporate levels of advancement.  The modules will be based on the courses and methodology developed for Business Edge, a complementary IFC product. Business Edge offers clients applicable management training solutions through a comprehensive set of study books and training modules adapted to the local business context.

The modules need to be completed by October 1, 2013.

C.                                Scope of Work

The scope of work for this assignment includes: 

The consultant/vendor will work full time to produce 15-20 whiteboard videos on Financial Literacy topics based on the scripts provided. They will work with the SME Toolkit team and the instructional designer to review the scripts and storyboard visuals for each slide. They will then record whiteboard videos based on the final script, and implement activities using Articulate Storyline software. Ideally, they will also do the audio recording along with the visual recording. After final review and approval by SME Toolkit team, the consultant/vendor will revise and create the final module. After web-publication of the modules, a mobile app will be developed using the same modules,  hence smartphone display should be taken into consideration when developing the modules.

The modules should be clean, contemporary, friendly and professional. They should make the user feel comfortable and provide a sense of trust. We would like to act as a mentor to the SMEs.

D.                               Deliverables / Specific Outputs Expected from Consultant


15-20 whiteboard videos that will be: 

a.     2-4 whiteboard videos per module that are 3-5 minutes long

b.     2-4 interactive activities per module

c.     Audio recordings of the scripts (desirable)

d.     High-quality

e.     Engaging and easy to follow

f.      Smartphone display friendly

g.     Coherent and cohesive within established guidelines 

The modules are conditional upon successful submission of the first module.

E.                                Specific Inputs to be provided by the Client: 


·       Storyline script provided by the Instructional Designer

·       Reviews and feedback on draft submissions

·       Overall strategic directions and detailed guidelines will be provided to the consultant/vendor for his role and responsibilities


F.                                Skills and Experience Requirements

·       Minimum 5 years of experience in graphic design and animation, with ideally at least 2 years creating whiteboard videos

·       Experience with Video Editing/video production

·       Voice over desirable

·       Experience working with relevant software (Articulate, Camtasia Studio or other screencast software and basic video editing software)


To apply

·       Provide a CV and brief overview of how you could assist us in developing our White-boarding modules and if you are available to complete the project by the requested deadline. 

·        Attach at least one example of previous work you conducted that would serve as proof of your competency in fulfilling this role.

·       Provide three references.

The deadline for applying is Friday, August 2. We encourage you to apply early as selection will be made on a rolling basis.

Email all materials to

We would like to begin development by 8/15/2013.

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