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Define Your Audience

Adapted from content excerpted from the American Express® OPEN Small Business Network


In the same way that you wouldn’t set out on a road trip without knowing where you want to be, or make a phone call without knowing who you want to speak to, you can’t begin effective marketing without understanding who you want to reach.

Defining your audience requires looking for common identifiable characteristics of your target customer. Doing this will make it easier for you to determine powerful marketing messages and tactics for reaching this market. Use the steps below to define your audience, or click here to review tips for pinpointing the most promising customer segment.

Target Customer:

Are you targeting consumers or business?

Consumers
Businesses

Geographic Location:

Where are your customers located?

Local
Regional
National
International

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