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Composable Business at IBM Impact 2014

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

IBM Impact 2014 recently took place at The Venetian in Las Vegas, from April 27th to May 1st. It brought together over 9,000 industry leaders, experts, and clients to share and exchange ideas about how to build faster, more secure, and more adaptive businesses. IBM Impact highlighted current industry trends, products, and services that showcased trends and technologies to enable businesses to stay current and competitive.

In exploring how forward-thinking businesses can embrace technology in order to more effectively capitalize on hidden opportunities that other businesses might miss, a catchphrase of IBM Impact 2014 was Be First. The concept of Be First encourages businesses to be the first to create new business models, be the first to engage customers in new ways, and be the first to adapt ahead of the competition, creating a collaborative environment between departments, or a Composable Business. 

Composable business refers to how the business can seamlessly adapt to the ever-changing market demands and expectations, how companies can avoid being a victim in the next wave of disruption, how the enterprise can deal with new empowered customers with low tolerance for a bad, unpersonalized user experience. For an enterprise to be a composable business it needs to: make quicker, better decisions based on what we know about each customer, be able to reinvent and innovate business processes, accelerate the time it takes to create new products and services, [and] have its different company divisions fully integrated.” (Source)

Composable businesses are focused on collaboration and use hybrid cloud and automation techniques working in tandem in order to accelerate business development and to make more efficient and effective use of technology. In traditional SMB environments, the departments of IT, line of business, and development have operated independently, but these clearly drawn lines are now beginning to blur thanks to the advancement of technology. These formerly separate areas now begin to learn to work collaboratively in order for SMB’s to get ahead and stay ahead in the competitive modern marketplace.

This article was written by Casey Lucas.

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