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The Power of Cloud Choice for SMB’s

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

In a blog post, John C. Mason, GM Midmarket at IBM, lists five reasons that illustrate why cloud is becoming an increasingly critical tool for success for businesses: it offers better insight, it helps collaboration, it can drive better engagement, speed, and measurable benefits.

At its core Cloud is primarily an extension of the business and IT, this is an axiomatic truth.

It’s true that there are a lot of compelling reasons for why SMBs should adopt cloud. But what is the true value of cloud services? Beyond the benefits mentioned above, and beyond the evidence presented by businesses who have succeeded by adopting cloud technology, there is one vital explanation for its importance. Cloud offers something that traditional methods of doing business do not: choice.

With any kind of business transformation, there are numerous benefits and drawbacks. Cloud transformation empowers SMBs with the power of choice. And with a variety of different types of options available under the umbrella of cloud, the only limit is imagination. The choices offered by cloud services offer limitless opportunities, where the only boundary is budgetary. When appropriately engineered to meet the needs and requirements of an SMB, cloud offers scale, flexibility, and elasticity. With the right strategy, cloud can help companies of any size become innovative, successful leaders in their market.

Furthermore, Cloud provides a dynamism that can match any business engagement goals while enhancing execution and delivery

Underneath the umbrella of cloud, there are three different types of cloud computing services: Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). Within these options are solutions for almost every business. The infographic below illustrates what type of successful businesses utilizes which type of cloud computing service.


This article was written by Eric Saint-Marc.

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