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How Social Business Collaboration Improves Business Results

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Does social business collaboration actually make a positive difference in business results? The short answer is yes.

In Aberdeen’s research on social business collaboration, the leaders were found to be more effective in their self-assessments of current collaboration practices. For example, the leaders were more than twice as likely as all others to assess their organization’s social business collaboration initiative as “Very Effective” or “Extremely Effective,” in dimensions such as:

  • Providing timely access to business-critical information (37% for leaders, compared to 14% for all others)
  • Finding subject-matter experts (33% compared to 16%)
  • Providing mobile access to the social business collaboration platform (27% compared to 13%)
  • Assisting in on-time delivery of projects or campaigns (30% compared to 16%)

This last point in particular is essential – it reminds us that the organization’s ultimate objective is to deliver value to its customers. In the absence of that, all of this information-sharing, collaboration and teamwork is irrelevant!

The leaders in Aberdeen’s study increased the time spent collaborating online (43% more than all others), boosted the percentage of end-users with access to collaboration (80% more), and increased the degree of regular usage (60% more). In turn, the leaders improved their average time-to-information (50% more than all others), and reported 83% greater improvements in the time required to make key business decisions.




In other words, success at social business collaboration begets success in responding to customers and creating new opportunities – and less time churning to answer e-mail, find meeting times, and respond to tactical operational needs.

For more information, read the full Aberdeen Group report on Social Business Collaboration: Five Best Practices, Three Market Trends.


This article was written by Derek Brink.

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