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Shopping With Mobile Devices Increasing Demand for Midsize Mobility

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.


Shopping with mobile devices will be even more commonplace this holiday season, according to new research, another effect of the increased use of mobile devices. IT professionals at midsized businesses will have to put in more thought when securing a mobile information infrastructure to support growing mobility needs.

The Shopping Advantage

New research from The Integer Group and M/A/R/C Research revealed that the use of mobile devices for shopping has increased in the past two years. According to the findings, reported by Mobile Commerce Insider, 25 percent of shoppers used their mobile devices to shop in 2012, and that figured increased to 35 percent in 2013. The research also found that mobiles are more than just a means to purchase a product; they are also being used as a way for shoppers to find more information about products, sometimes within minutes of discovering that a product even exists.

The study broke down what items people are more likely to purchase on a device; results indicated that most people would not buy baby products, food or beverages via mobile. But perhaps the most relevant takeaway for businesses is that shoppers use their mobiles for tasks that go beyond a brick-and-mortar capacity, including checking for product reviews, and companies should be prepared for such growth.

Marketing to Security

Mobility is key to growth and productivity at midsize firms. Integer's research proves that mobile usage continues to be on the rise, especially among consumers looking to purchase items online. Midsize businesses aiming to improve their marketing efforts will turn to more mobile-friendly ads and checkout options that will be incorporated within their IT to gain from the trend. Whether it is for consumer use, BYOD or mobile application development, mobility is here to stay. IT professionals that are prepared to meet the security challenges that go along with the benefits can avoid disastrous losses or breaches of corporate data.

Midsize firms are learning that security in a new mobile environment is not just about protecting corporate email and data. Mobile devices are connected with back-end systems, too, meaning that the entire IT infrastructure should be protected as best as possible from malicious intent. With the help of experienced vendors, IT professionals can address security challenges by introducing solutions that protect devices from malware, provide secure connectivity and ensure secure access to systems and software.

New Mobile Frontier

Shopping with mobile devices is one example of how mobile is infiltrating the commerce space, adding to the consumerization of IT. In order to keep up, growing firms can consult IT vendors to help identify and mitigate various threats and risks of their growing endpoints. By protecting confidential information and the privacy of their users and clients, any firm can be more secure, and that leads to increased productivity.

This article was written by Marissa Tejada.

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