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Customer Satisfaction Survey Form (example 2)

Provided by IFC, adapted from Business Edge® workbook, “Introduction to Marketing Concepts"

Successful companies invest time and effort to create a satisfied consumer base to help grow and promote their business. Keeping customers satisfied is by far one of the most important tasks for your business. In parallel, it is a good idea to regularly ask for feedback to be sure your improvements are in line with customers’ needs.

Generally, your dialogue with your customers should result in understanding of not only their overall experience with your product or service, but also include critical information on various aspects of your business, such as service timeliness, quality, staff professionalism, etc. Additionally, it is in your interest as a small business owner to get a good grasp of customer expectations, to be able to serve them better.

Once you have determined the type of information you need from your customers and an effective time to measure their experience, you can use the below template to create your own survey. Keep in mind that you may need to adapt the questions to reflect your client base or the type of product/service you offer.

Download the customer satisfaction survey template here.


How  to set up your survey

Now that you have a set of questions you would like to ask your customers, you may use one of the below tools online to build your survey:


Key Survey

Zoho Survey

Remember, once you receive feedback from your customers, your next step should be making changes. You may not be able to do it all at once, but it is important for your customers to see that you have taken their feedback into consideration.

And finally, determine a timeline that works best for you and for your business to continue the dialogue you have started with your customers. 


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