Your visitors want shopping to be easy. Don't give them a hard time.
Have you ever been to a web site where you simply could not figure out how to navigate around? And given up in disgust?
You are not the only one. And unless you make easy navigation a priority on your web site, you risk losing your customers in much the same way.
One of the reasons the Internet has become so popular is, that it has become fairly easy to use. But with more and more people connecting, you should expect less and less computer experience.
Which is precisely what your web site design must take into account.
While you should be able to expect a minimum in navigation skills from your visitors - they ought to know how to click on words and pictures to view other pages - you should not expect them to go for a treasure hunt on your website to find the one link word that opens your Internet shop.
A good web site design should take the guess work out of the navigation and give the visitor the power to move around with ease.
If you are unsure, simply use common sense. For example: When your home page comes up, is it immediately obvious that there are links you can follow?
If not, you may have problems. Think of the links as the map to your web site. If you do not give your visitors the map, they will get lost - and will probably not purchase from you.