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26. Search engines

Provided by Steffan Klein and, Content Partner for the SME Toolkit

Search engines are basically web sites that help you find other web sites. The easiest way to go to a search engine is by clicking on the 'Search' button on your browser. Or type in their web address.

To read the information provided on the Internet, you must of course find it, first. If you know where to look, it's easy. Just like houses in the real world, web sites have unique addresses. They start with www - short for World Wide Web. The address for ShopFactory for example is Just type it into the address field of your browser, hit the return key on your keyboard and the browser will take you there automatically (you may have to wait a little, depending on your connection).

But if you are searching for an address or even just some information, you can use so-called search engines.

These are websites which have indexed the complete Internet. You type in a word in a search field on their page - and the search engine returns every web site it finds containing this word.

This can be overwhelming. For example a search for reptiles might return almost 200,000 pages. By using the advanced features of search engines, you can narrow down searches to make sure the result helps you.

If you search for +legless +lizards +Melbourne at, you force the search engine to find only pages containing all three words - and it  finds only 45 Internet pages. 

If you had an Internet shop in Melbourne selling legless lizards, my son could have become your customer recently. He did not find a shop, but good information on legless lizards.

To use a search engine, you provide details about the information you want - then it returns with a list of Web sites that may have what you're looking for.

Here are some of the more important search engines:


Alta Vista





Web Crawler

MSN Search

Look Smart

25. How will people find you?      27. Don't just market on the Net


Copyright © 2001 - 2016, Steffan Klein. All Rights Reserved.
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