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Israel - Selling and buying

Contents extracted from the comprehensive atlas of international trade by Export Entreprises

Reaching the consumers

Marketing opportunities

Consumer behavior: Israelis are sensitive to advertising and brand image and enjoy shopping as a popular pastime. They like quality and are thus ready to pay a higher price but the price should remain reasonable. Price is thus an important factor in the purchase decision of Israeli consumers. The after-sales service and warranties are necessary, since the Israeli consumer considers that a product without warranty is not a genuine product.
Consumer profile: Israeli consumers like new products. Israeli legislation promotes national products.
Main advertising agencies:

Distribution network

Evolution of the sector: Consumer malls are very popular in Israel. Over 200 shopping centers exist and many others are planned. Specialized Superstores and Discount stores have sprung up in Israel.
Types of outlet: In the field of foodstuffs, the distribution chain is composed of supermarkets, grocery stores, specialized boutiques and open air markets.
More than 40% of the consumers make their purchases of food products in supermarkets which accounts for 60% of the retail sales of foods. In Israel, there are 470 supermarkets that are mainly controlled by three large chains.

Market access procedures

Economic Cooperation: Israel has signed free trade agreements with the European Union, United States, EFTA, Turkey, Mexico, Canada, Jordan, Egypt and Mercosur. A customs union exists between Israel and the Palestinian territories, since 1994.
Non tariff barriers: Most of the products can be imported freely in Israel, with the exception of some agricultural products which comply to strict health rules as well as follow the kosher customs for food.

The documentary requirement is quite important, especially for the invoice (in three copies). These requirements are defined by the Ministry of Health, Food Control Administration .

Finally it is to be noted that imports from countries which restrict or prohibit imports originating from Israel are subjected to special monitoring.

Average Customs Duty (excluding agricultural products): Customs duty is imposed on certain products imported into Israel. The rates of duty depend upon their classification according to the  HCT (Harmonised Customs Tariff) and the country of origin (some countries have concluded free-trade agreements with Israel).
Customs classification: Harmonized System
Import procedures: For importing into Israel, there must be an import license issued by the Ministry of Industry and Trade, a certificate from the Standards Institute which establishes that the product conforms to Israeli standards.
Customs website: Customs Office

Organizing goods transport

Organizing goods transport to and from: Each year, 36 million tons of cargo passed through the ports of the country. Haifa Port (6th for the containerized cargo) handles 19 million tons of cargo, which for Ashdod is 15 million tons of cargo and for Eilat (Free Zone) 2 million tons of cargo.

The site administration of the Ben Gurion airport estimates 320,000 tons all of cargo handled by it every year.

The objective projected by Israel Railways and Port and Rail Authority is to carry traffic for transport of cargo for 15  million tons of goods.
Sea transport organizations:
Air transport organizations:
Rail transport organizations:

Domestic business directories

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