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Creating an Effective Business Plan

Adapted from content excerpted from the American Express® OPEN Small Business Network


This workshop will help you create a business plan. It includes a business plan template to guide your business through the start-up or growth phase, a search for capital, or any other endeavor your small business undertakes.

We've distilled the typical business plan template into seven key elements listed below. For each and every element you will find a description, instructions for creation, for many, tips for avoiding common pitfalls. But reading about something isn't always enough, so we have also provided "Toolboxes" full of samples, worksheets, and glossaries that will clarify and walk you through the process.

To make sure you are ready to create the best possible plan for your business you can experiment on someone else's business! In the Try It Yourself section you have an opportunity to test your skills on a fictional business plan and be rated on how prepared you are to create your own.

If at any time along the way you have questions about creating a business plan from the template, check the FAQs.

And you can always download the complete business plan template.

Copyright © 1995-2016, American Express Company. All Rights Reserved.

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Robertbengly Bengly, Bali, Indonesia  |  October 31, 2016
Thank you for sharing, however it seems that to be a strong company is also need to have a strong team and sometime when we have an idea to expand the business there will be need a strong team and management system,this is just sharing,thank you for your great article and this is one of the important thing is doing the business. visit also us http://www.gilibestdeal.com
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RBS FINANCE  |  October 19, 2016
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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Abdulkadir Muhammad  |  August 17, 2015
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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