SME Toolkit Logo
Partner Logo
 Share  Print Version  Email

Try it Yourself

Adapted from content excerpted from the American Express® OPEN Small Business Network

This workshop will teach you to create a compelling business plan through a series of exercises that will test your ability to create some of the plan's most important elements. By partaking in these exercises, you will hone the business plan writing skills you possess and learn about the areas in which you need some improvement.

Each step of the way you will be working on a business plan for a company called Bella's Biscotti. Bella's Biscotti is a start up - founder Bella Lettini - that will sell wholesale biscotti to gourmet shops in Metro City and its suburbs. Its five-year plan is to extend its distribution to gourmet shops across the country and eventually to upscale national home furnishings chains. Bella's Biscotti will set its Italian cookies apart from its competition with unique flavors such as Macadamia Nut and Black Currant. Its unusual flavors and attractive packaging will justify a price slightly higher than the competition's.

In each step of this exercise you will be presented with three choices for how an element of the business plan should read. After reading the three choices, pick the one that sounds best to you. You will then be able to read why the answer you picked is right or wrong. When you are done learning on Bella's plan, you will be ready to create one of your own. Select one of the elements below to see the relevant exercise.

To Creating an Effective Business Plan

FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

Copyright © 1995-2016, American Express Company. All Rights Reserved.

 Share  Print Version  Email
Comments & Ratings (10) Overall  
  • Currently 3.7/5 Stars.
If you are a human, do not fill in this field.
Click stars to rate.
   Comments are truncated at 1000 characters
What Others Are Saying
Sort by
  • Currently 4.0/5 Stars.
Robertbengly Bengly, Bali, Indonesia  |  October 31, 2016
Thank you for sharing, however it seems that to be a strong company is also need to have a strong team and sometime when we have an idea to expand the business there will be need a strong team and management system,this is just sharing,thank you for your great article and this is one of the important thing is doing the business. visit also us
  • Currently 0.0/5 Stars.
RBS FINANCE  |  October 19, 2016
Are you a business man or woman? Do you need funds to start up your own business? Do you need loan to settle your debt or pay off your bills or start a nice business? Do you need funds to finance your project? We Offers guaranteed loan services of any amount and to any part of the world for (Individuals, Companies, Realtor and Corporate Bodies) at our superb interest rate of 3%. For application and more information send replies to the following E-mail address: (Whatsapp +917289037578 +17274140074) Thank you
  • Currently 4.0/5 Stars.
Alip Iskandar, google, Indonesia  |  August 22, 2016
  • Currently 5.0/5 Stars.
Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
  • Currently 4.0/5 Stars.
Abdulkadir Muhammad  |  August 17, 2015
  • Currently 5.0/5 Stars.
Alex Shakaryan  |  October 13, 2014
  • Currently 0.0/5 Stars.
Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
  • Currently 5.0/5 Stars.
Sandeep Chandra  |  February 03, 2011
  • Currently 5.0/5 Stars.
Muhammad Hamayun  |  December 09, 2010
  • Currently 5.0/5 Stars.
moqassalamin amin  |  September 01, 2010