SME Toolkit Logo
Partner Logo
 Share  Print Version  Email

V. Sales and Marketing

Adapted from content excerpted from the American Express® OPEN Small Business Network


This section of your business plan describes both the strategy and tactics you will use to get customers to buy your products or services. Sales and marketing is the weak link in many business plans, so take your time with this section. A strong sales and marketing section can serve as a roadmap for you, or as assurance to potential investors that you have a workable plan and the resources for promoting and selling your products and services. The three components of your sales and marketing section include:

For more information you can view samples in our Marketing and Sales Toolbox .

 

FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

Copyright © 1995-2016, American Express Company. All Rights Reserved.

 Share  Print Version  Email
Comments & Ratings (8) Overall  
  • Currently 4.1/5 Stars.
If you are a human, do not fill in this field.
Click stars to rate.
   Comments are truncated at 1000 characters
What Others Are Saying
Sort by
View
  • Currently 4.0/5 Stars.
Alip Iskandar, google, Indonesia  |  August 22, 2016
http://alip.web.id/toko4d-net-agen-togel-online-dan-bola-terpercaya-di-indonesia/ http://alip.web.id/rajatogel88-com-bandar-agen-togel-online-terpercaya/ http://alip.web.id/rajacasino88-com-agen-judi-casino-online-indonesia-terpercaya/ http://alip.web.id/rajadomino-com-agen-judi-poker-capsa-susun-dan-bandar-domino-qq-online-terpercaya/ http://alip.web.id/rantaiqq-com-agen-bandarq-dan-judi-domino-online-terpercaya-di-indonesia/ http://alip.web.id/waltpoker-situs-judi-domino-poker-online-terpercaya-indonesia/ http://alip.web.id/vipbandarq-com-bandarq-game-bandarq-capsa-online-bandar-poker-agen-domino99/ http://alip.web.id/twinpoker88-com-agen-judi-poker-dan-domino-uang-asli-online-terpercaya-indonesia/ http://alip.web.id/asianpoker88-agen-judi-domino99-dominoqq-bandarq-online-terpercaya/ http://alip.web.id/bungaqq-com-bandarq-aduq-dan-domino-qq-online-terpercaya/ http://alip.web.id/fullbet88-com-bandar-dan-agen-judi-bola-online-terpercaya/
  • Currently 5.0/5 Stars.
Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
  • Currently 4.0/5 Stars.
Abdulkadir Muhammad  |  August 17, 2015
  • Currently 5.0/5 Stars.
Alex Shakaryan  |  October 13, 2014
  • Currently 0.0/5 Stars.
Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
  • Currently 5.0/5 Stars.
Sandeep Chandra  |  February 03, 2011
  • Currently 5.0/5 Stars.
Muhammad Hamayun  |  December 09, 2010
  • Currently 5.0/5 Stars.
moqassalamin amin  |  September 01, 2010

 

Discussion