SME Toolkit Logo
Partner Logo
 Share  Print Version  Email

II. Business Description

Adapted from content excerpted from the American Express® OPEN Small Business Network


Whether you're looking for money or simply creating an internal document, you must be able to present a clear portrait of what your company does. Your business description is your corporate vision, and includes: who you are, what you will offer, what market needs you will address, and why your business idea is viable.

Too many business owners make the mistake of operating without a vision; a situation which hampers their business' ability to grow and prosper. A business owner without a vision will have difficulty describing his or her business and will provide a long, rambling description, a few stock phrases, or a collection of incomprehensible jargon when asked for one. A concise, easy-to-understand description of your company will not only help your business plan, but will benefit you in any number of other day-to-day situations - from networking to making cold calls to approaching a newspaper for an interview. A typical business description section includes:





FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

Copyright © 1995-2016, American Express Company. All Rights Reserved.

 Share  Print Version  Email
Comments & Ratings (8) Overall  
  • Currently 4.1/5 Stars.
If you are a human, do not fill in this field.
Click stars to rate.
   Comments are truncated at 1000 characters
What Others Are Saying
Sort by
View
  • Currently 4.0/5 Stars.
Alip Iskandar, google, Indonesia  |  August 22, 2016
http://alip.web.id/toko4d-net-agen-togel-online-dan-bola-terpercaya-di-indonesia/ http://alip.web.id/rajatogel88-com-bandar-agen-togel-online-terpercaya/ http://alip.web.id/rajacasino88-com-agen-judi-casino-online-indonesia-terpercaya/ http://alip.web.id/rajadomino-com-agen-judi-poker-capsa-susun-dan-bandar-domino-qq-online-terpercaya/ http://alip.web.id/rantaiqq-com-agen-bandarq-dan-judi-domino-online-terpercaya-di-indonesia/ http://alip.web.id/waltpoker-situs-judi-domino-poker-online-terpercaya-indonesia/ http://alip.web.id/vipbandarq-com-bandarq-game-bandarq-capsa-online-bandar-poker-agen-domino99/ http://alip.web.id/twinpoker88-com-agen-judi-poker-dan-domino-uang-asli-online-terpercaya-indonesia/ http://alip.web.id/asianpoker88-agen-judi-domino99-dominoqq-bandarq-online-terpercaya/ http://alip.web.id/bungaqq-com-bandarq-aduq-dan-domino-qq-online-terpercaya/ http://alip.web.id/fullbet88-com-bandar-dan-agen-judi-bola-online-terpercaya/
  • Currently 5.0/5 Stars.
Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
  • Currently 4.0/5 Stars.
Abdulkadir Muhammad  |  August 17, 2015
  • Currently 5.0/5 Stars.
Alex Shakaryan  |  October 13, 2014
  • Currently 0.0/5 Stars.
Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
  • Currently 5.0/5 Stars.
Sandeep Chandra  |  February 03, 2011
  • Currently 5.0/5 Stars.
Muhammad Hamayun  |  December 09, 2010
  • Currently 5.0/5 Stars.
moqassalamin amin  |  September 01, 2010

 

Discussion