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Clean As a Whistle Cleaning Services

Adapted from content excerpted from the American Express® OPEN Small Business Network



Your table of contents needs to be clear and easy to read. Here's how Clean As a Whistle Cleaning Services - which provides janitorial and office cleaning services to corporations - presented the contents of its business plan:
Clean As a Whistle Cleaning Services

 

1. Executive Summary Page 2-5
 
2. Business Description Page Page 6-12
  • Industry
  • The Company
  • Products
  • Positioning
  • Pricing
6-7
7-8
8
9-10
11-12
3. The Market Page 13-23
  • Customers
  • Market Size/Trends
  • Competition
  • Estimated Market Share
  • sales projections
13-15
16-17
17-19
20
21-23
4. Development/Production Page 24-32
  • Development Status
  • Production Process
  • Cost of Development
  • Labor
  • Expenses and Capital Requirements
    -operating expenses
    -capital requirements
    -cost of goods
24-25
26
27
28
29-32
5. Sales, Distribution & Marketing Page 33-39
  • Sales
  • Distribution
  • Marketing
33-35
35-37
37-39
6. Management Team Page 39-43
  • Management
  • Ownership
  • Board of Directors
  • Support Services
39-41
41
42
43
7. Difficulties and Risks Page 44
 
8. Financials Page 45-54
  • Cash Flow
  • Balance Sheet
  • Income Statement
  • Capital Required/The Deal
  • Exit Plan
45-47
48-50
50-52
53
54




FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

Copyright © 1995-2016, American Express Company. All Rights Reserved.

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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Abdulkadir Muhammad  |  August 17, 2015
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Alex Shakaryan  |  October 13, 2014
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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Sandeep Chandra  |  February 03, 2011
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Muhammad Hamayun  |  December 09, 2010
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moqassalamin amin  |  September 01, 2010

 

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