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Sample Mission Statements

Adapted from content excerpted from the American Express® OPEN Small Business Network

Some sample missions statements; see if you understand the purpose of each business and can identify their target customer.

An accounting software developer:

To develop, sell, and install easy-to-use, customized, full-featured accounting software for small and medium-sized businesses whose current off-the-shelf systems do not meet their needs.

Business consultant:

To provide strategic planning services that improve the performance and efficiency of start-up small businesses and increase their chances of finding suitable financing.

A new restaurant/diner:

To serve fresh, healthful home-cooked food in a friendly, old-fashioned neighborhood cafe to families, tourists, and business people in thriving downtown Smallville.

An educational toy maker:

To create, manufacture, and market high quality educational toys and games that children will find enjoyable and challenging, and will be a good value for the purchaser.

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Alip Iskandar, google, Indonesia  |  August 22, 2016
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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Abdulkadir Muhammad  |  August 17, 2015
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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Sandeep Chandra  |  February 03, 2011
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