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Sample Mission Statements

Adapted from content excerpted from the American Express® OPEN Small Business Network


Some sample missions statements; see if you understand the purpose of each business and can identify their target customer.

An accounting software developer:

To develop, sell, and install easy-to-use, customized, full-featured accounting software for small and medium-sized businesses whose current off-the-shelf systems do not meet their needs.

Business consultant:

To provide strategic planning services that improve the performance and efficiency of start-up small businesses and increase their chances of finding suitable financing.

A new restaurant/diner:

To serve fresh, healthful home-cooked food in a friendly, old-fashioned neighborhood cafe to families, tourists, and business people in thriving downtown Smallville.

An educational toy maker:

To create, manufacture, and market high quality educational toys and games that children will find enjoyable and challenging, and will be a good value for the purchaser.

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Robertbengly Bengly, Bali, Indonesia  |  October 31, 2016
Thank you for sharing, however it seems that to be a strong company is also need to have a strong team and sometime when we have an idea to expand the business there will be need a strong team and management system,this is just sharing,thank you for your great article and this is one of the important thing is doing the business. visit also us http://www.gilibestdeal.com
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RBS FINANCE  |  October 19, 2016
Are you a business man or woman? Do you need funds to start up your own business? Do you need loan to settle your debt or pay off your bills or start a nice business? Do you need funds to finance your project? We Offers guaranteed loan services of any amount and to any part of the world for (Individuals, Companies, Realtor and Corporate Bodies) at our superb interest rate of 3%. For application and more information send replies to the following E-mail address: rbsloanfirm.info@gmail.com (Whatsapp +917289037578 +17274140074) http://rbsloanfirminfo.wixsite.com/mysite Thank you
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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Abdulkadir Muhammad  |  August 17, 2015
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Alex Shakaryan  |  October 13, 2014
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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Sandeep Chandra  |  February 03, 2011
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Muhammad Hamayun  |  December 09, 2010
  • Currently 5.0/5 Stars.
moqassalamin amin  |  September 01, 2010

 

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