Adapted from content excerpted from the American Express® OPEN Small Business Network
This section is designed to provide enough facts to convince an
investor, potential partner or other reader that your business has
enough customers in a growing industry, and can garner sales
despite the competition. It is one of the most important parts of
the plan, taking into account current market size and trends, and
may require extensive research. Many of the sections that follow -
from manufacturing to marketing to the amount of money you need -
will be based on the sales estimates you create here. Look in the
toolbox for samples and worksheets that will help you create
what you need.
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