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Business Description Toolbox

Adapted from content excerpted from the American Express® OPEN Small Business Network


Downloadable Worksheets *

How to Come up with a Mission Statement (pdf)

Creating an effective mission statement is not easy. The worksheet should help you through the process. 

Pricing a Service Business (pdf)

Service businesses need to determine their rate for "billable hours." 

Samples

Mission Statements

Some sample mission statements; see if you understand the purpose of each business, and can identify their target customer.

Product Description - Service Company

Even service companies need to create a product description. See how No Place Like Home Page, a temporary personnel agency, does it.

Glossaries

Methods for Determining Price

A glossary of the different methods small businesses use to come up with prices that can generate profits.

How to Research your Industry and the Competition

Tips, hints and sources for tracking down up-to-date, reliable information about your market, your industry, and your competitors.

*Note on downloading: Worksheets are RTF (Rich Text Format) files which are compatible with most word processing programs. PDF (Portable Document File) versions are also available. PDF documents can be viewed using Adobe Acrobat Reader software, which can be downloaded from the Adobe site.

FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

Copyright © 1995-2016, American Express Company. All Rights Reserved.

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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Abdulkadir Muhammad  |  August 17, 2015
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Alex Shakaryan  |  October 13, 2014
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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Sandeep Chandra  |  February 03, 2011
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Muhammad Hamayun  |  December 09, 2010
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moqassalamin amin  |  September 01, 2010

 

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