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Sample Development Status

Adapted from content excerpted from the American Express® OPEN Small Business Network

ABC Software is developing an upgrade for its software program for accountants. Programming is still underway and the company is writing a plan to obtain financing. The outline below illustrates what needs to be done on the product's development before it is ready for marketing. The dates are the schedule ABC will maintain provided it obtains the capital it needs. This outline divides responsibilities by department. If your staff is more limited than that of ABC, you may still want to divide task by discipline in order to make sure your list of tasks is complete. Keep in mind that a change in one date could affect the rest of your schedule.

Department Date Due
  Initial programming completed 5/27
  Quality Assurance 6/1-6/25
  Beta testing begins 6/13
  Beta testing ends 6/27
  Bugs found during beta testing & QA fixed 6/20-7/8
  Master Diskette to Production 7/13
  Reference card completed & to Mktg for formatting 2/21
  Reference card to legal 2/25
  Legal returns reference 3/3
  Alpha software & manual to technical support for review 5/24
  Software & manual to technical for review 5/24
  Software & manual from technical 5/27
  User manual to legal 5/17
  User manual from legal 6/10
  Manuals to printer 7/1
  Manuals from printer 7/22
  Print stickers 3/5
  Reference to printer 6/13
  Train interns in order taking 6/27
  Reference Form 6/27
  Master diskette to fulfillment house 7/13
  Verify diskette back from fulfillment house 7/18
  Manuals printed 7/22
  Start shipping 4.0 7/25
  Technical Support  
  Beta test firm names from sales 5/27
  Beta testing begins 6/13
  Beta testing ends 6/27
  Materials for technical support from marketing 7/1
  Training of technical 7/11-13
  Final software to technical 7/19

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Alip Iskandar, google, Indonesia  |  August 22, 2016
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Bette Daoust  |  June 23, 2016
Thanks for the great example of a marketing strategy statement, we have been able to use this as a template for our own statement. -Dr. Bette Daoust
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Gopal krishna Debnath  |  November 28, 2013
customer is the focal person of a business, hence he/she should be properly honored and addressed. clear description of the product is very important so that actual customer get the real and to the point information.
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